Weichai chasing in the Turkish market

February 13, the country also filled with the atmosphere of the New Year, Turkish International Boat Show (EURASIABOATSHOW2016) has already kicked off in Istanbul, more than 300 ships product suppliers, service providers participating. Weichai nearly 150 square meters of exhibition area in the exhibition engine chasing harvest numerous attention and become the focus of the scene.

The annual Turkish International Boat Show is almost all Weichai ShowTime, last year's show, dozens of Weichai sales fell swoop, brought nearly a million dollars in the market order for the market to create a new growth point, new product into the market to provide a successful application cases.

Turkish north of the Black Sea, south of the Mediterranean, connecting Europe and Asia at the crossroads of the ancient Silk Road is the gateway to Europe. Today, Turkey with excellent geographical location and a stable economic situation in advance "along the way" building plays an important role, is one of the core markets coveted by many enterprises.

In a crowded market, how can a person become a large-scale exhibition of the show, which is a lot of peer puzzling problem. Naturally, relying solely on Majestic booth, a full range of products will be able to field full-chasing, which is obviously not enough!

This small series go to Turkey team Weifang, Weifang Secret campaign Turkey's "exclusive secrets", do not look will regret it yo!

Zhuchaoyinfeng

Turkey has a long coastline, fisheries development, ship engine and power generation equipment demand in 2004, Weichai power generation equipment as the starting point, successfully entered the local market. After years of careful cultivation, Weifang currently has in local power generation equipment and marine engines Qi drive and drive pattern formation.

To increase development efforts in 2015 to set up the flow Weichai Turkish company, and has established a large-scale storage of accessories in the local central repository FTA to Turkey as the center, will quickly cover parts and services to North Africa, Europe and other markets, improve market response efficiency.

Zhuchaoyinfeng Weichai Turkey after its establishment, soon attracted many local people to join. Turkish boy ENCANYAZICI, 2014 July to join Weichai Turkish sales team. Recruited more than a year, outgoing personality, high professionalism, so he quickly integrated into the team, the Turkish team to become "best foreign aid." Language and culture have the advantage of local talent, the market is also more familiar, ENCANYAZICI become Weichai and other local staff of the Turkish market to open up a razor.

Speak with strength

Go steady is more important than faster pace. In the channel construction, Weichai Turkish companies did not blind expansion, but carefully selected, rational distribution. In June 2015, they invited a local influential truck plants to visit the headquarters of Weifang, Weifang size and strength to get the top of this enterprise is quite shocking, and expressed willingness to deeper cooperation. In fact, this is the principle Weichai Turkish company: "We rely on strength to speak favored partners, we will also use the strength to prove everything!"

With the strength to speak, it is the Turkish company Weichai guide to action. Turkish coastal town dotted with a large number of fishermen who are potential end customers, but because of the distance involved, more scattered distribution, large-scale exhibition activities are often less than the radiation here. 2015, Weifang Joint dealers around the Black Sea along the Turkish important fishing port product tour, full of more than 3000 kilometers, so that vessel owners and fishermen to observe at close range products, many customers signing site, closer relationship between the end customer and Weichai .

According to Hao Feng Weichai Import and Export Corporation Europe manager: Currently, in all market segments, a large number of loyal customer base is become the size, they are not only the most loyal users Weifang, Weifang in the Turkish market has become the most powerful advocate. Weichai engine being approached more and more Turkish users.