According to preliminary data show earnings, the Bosch Group 2015 sales growth of about 10% *, for the first time more than 70 billion euros. 2015 company earnings also made progress, EBIT contains non-recurring items increased to about 50 billion euros. After removal of the non-recurring items, earnings total 4.5 billion euros. Group EBIT margin of 6%, according to the same basis, compared with last year has improved.
Although the company money in the acquisition of all the shares and now the BSH Bosch Steering Systems Co., Ltd., the asset-equity ratio and cash flow remains good. Bosch Group Board Chairman Dr.Deng Lull said:. "Although the 2015 challenging business environment, many market showed weakness, but the advantages of the Bosch Group with innovative, able to successfully continue the positive development of business growth is a major driver force that we are able to provide more and more connectivity solutions. "
Bosch is leading the digital revolution
Things to bring the Internet trend is gradually driving Bosch business began to transition some of these areas and even fundamental change. Bosch is the company all three levels have contributed the only company in the Internet of Things. Key Technology Bosch Group offers Internet makes it possible, for example, sensors and software, and the development of new services on this basis.
"We are with our sensors, software and services in the hands of professional technicians dedicated to create a connected world, and open up new business opportunities 'digital revolution' for us, will never be a threat; the contrary, we will it as a huge opportunity. "Dr. Deng Naer added. For example, Bosch announced its entry into the smart home market. On a few weeks ago in the United States Las Vegas International Consumer Electronics Show, to the public for the first time Bosch demonstrate its smart home system.
* Recently acquired BSH Bosch Group and Steering Systems Co., Ltd. is the first complete financial data included and displayed in the earnings report. All 2014 traffic data have been adjusted for comparison on a uniform basis.
2015 Development of various business sectors
By 2015, the performance of four business sector development each showing a different trend. Dr. StefanAsenkerschbaumer CFO and vice chairman of the Bosch Group, explains: "In 2015, we further improved in a number of business areas of our market position and competitiveness, and achieve a higher market share." While the global automotive production the poor growth, according to preliminary data, the Bosch automotive Group and intelligent transportation technology business remains strong, with annual sales growth of 12% in 2015, reaching 41.7 billion euros.
Gasoline and diesel injection systems, driver assistance systems, and infotainment systems are Bosch's most successful products last year representatives. Consumer goods business also achieved strong growth, with sales up 9.3% over last year to reach 17.2 billion euros. One of the most popular products, including household appliances, cordless power tools and interconnected stove and other products.
Energy and Building Technology business 2015 sales reached 5.1 billion euros, to achieve 11% growth over last year improved significantly. Its success is mainly attributed to the service, security systems and large-scale infrastructure projects interconnected intelligent heating solutions. The Industrial Technology business continued to be the weak global impact of mechanical engineering, sales fell by 1.7% compared to 6.6 billion euros last year. By 2015, the field of drive and control technology is important in the mechanical engineering department of the market is still showing the doldrums.
2016 outlook - cautiously optimistic
Bosch expects the global economy in 2016 will be 2.8% showed a moderate rate of growth. "We also need a more intense market volatility ready, which includes both market volatility regional and industry-specific." Dr. Asenkerschbaumer representation.
In 2016 the market will continue to show the complexity of the situation, and uncertainty. Nevertheless, Bosch still want to be able to maintain growth momentum this year, and made higher than the market average growth rate of growth in multiple markets. In addition to ensure long-term development of the company to invest outside, Bosch will also aim to further enhance performance and EBIT.
Internet solutions to make life more convenient, more comfortable, more comprehensive quality
Bosch's strategic goal is to travel the Internet, the Internet production, construction and interconnection of energy systems and provide all kinds of solutions. By 2015, the company has released a series of the latest achievements in these areas. "Internet technology is the key to face scarcity of resources and urbanization challenges of the future." Dr. Deng Naer representation. For example, to achieve a smart interconnected buildings, make their energy consumption by up to 40%. 2020, or about 15% of the world's 230 million households will be equipped with smart home solutions.
"Internet technologies and systems will provide users with high convenience and intuitive operability," Dr. Deng Naer continued. Accordingly, Bosch Intelligent home system is very concerned about the user experience. Through a central control platform, the system can achieve intelligent network including heating, household appliances, entertainment systems, lighting and security systems, and other devices. Just be ready for all connected devices in the home operated by Bosch Intelligent home APP on your smartphone or tablet.
Based on the traditional business advantage, the courage to enter new areas
"We are entering new market development prospects, such as the Internet and smart home industry, and seize every opportunity to traditional markets." Dr. Deng Naer representation. Intelligent Transportation Electrification It is one aspect. In 2015, one of the most important cases of the acquisition of start-up battery technology Bosch is the American company Seeo. It also helped Bosch mastered the field of solid-state battery of cutting-edge technology. As Dr. Deng Naer said: "In this business, whether progressive or subversive development, Bosch will have to participate."
Bosch also sees great potential in the field of commercial vehicles and two-wheelers. In both areas, Bosch recently set up a special division to better serve the market and customer needs. Automation, electrification and interconnected, that three major trends in intelligent transportation, will have a profound impact on the two-wheeler and commercial vehicle markets. In the field of commercial vehicles, automation will play in reducing accidents increasingly important role; in the field of two-wheelers, particularly in developing countries, compared with two-wheelers injection systems currently used carburetor system can effectively reduce fuel consumption, energy savings made outstanding contributions.
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